Exploration of the Advantages of Tourism Branding in Bali, Indonesia

Purpose: This research tried to find a short-term solution by designing an itinerary model for Bali tourism destinations. was believed be able help travel entrepreneurs choose the branding take their tourist destinations advantages.
 
 Theoretical framework: Destination quality and marketing in mix, there is set of tools known as 4P namely Product, Price, Place, Promotion, whereas has several additional that are broken down or developed from product elements such attraction, accessibility, convenience, ancillary, which hereinafter 4A + 3P mixture. So mix includes namely: added Attraction, Accessibility, Amenity, Ancillary
 Design/methodology/approach: study uses desk method conducting studies comparisons theories secondary data couple official reports then compared with development The destination consist 8 regencies Badung, Gianyar, Bangli, Klungkung, Karangasem, Tabanan, Jembrana, Buleleng, 1 city Denpasar.
 Findings: All cities Bali, it can explained Tourism strength nature, heritage, culture. provincial government must make joint consensus determine priority scales based on advantages each region, who center tourism, supporter tourism. more importantly, what ideal distribution system, determines composition allocation tourism's contribution regional Province Bali.
 Research, Practical & Social implications: attractions all seems they have same category, except City Denpasar. As result, promotion program through will become effective, efficient program.
 Originality/value: value finding determined real-time.